This is a topic that has come up in a number of our portfolio companies of late. And, as the parent of a child who identifies as trans and non-binary, I’m also probably more attuned than most to the inequities as well as personally passionate about creating change.

So, in…


Note: I wrote this five years ago. I’m reposting it today in honor of Trans Awareness Week and Trans Day of Remembrance.

I have been thinking for weeks about the suicide of teenager Leelah Alcorn, and her wish that her death mean something.

I’m sharing my story about what it has been like to be the parent of a trans kid in the hopes that if you are a parent struggling to…


This CEO is a master at interacting with her board. Here’s how she does it.

My phone started ringing. It was a Saturday night in May around 10pm and I was hanging out with my daughter, watching a movie. She hit pause and said, “Let me guess, it’s Aicha.”

It…


I just had an exchange this morning that was sadly similar to too many exchanges I’ve had in the past.

Here’s how they tend to go.

The CEO and board members of a company are searching to fill an open seat. They reach out to me as a known connector…


Hello Readers!

I’m ending the year with a grab-bag of VC-related questions and answers. Keep those questions coming to helpmeheidi@threshold.vc, and happy holidays! — Heidi

Q: I’ve heard that when raising from a VC you should never take a meeting with anyone but a partner, because they are the only…


Dear Heidi,

I have a killer app that I think is going to be HU-U-U-UGE. I’ve been working on it every night and weekend for the last six months, and I think I’m ready to take the plunge, raise some money and quit my job to work on this full…


Dear Heidi,

Monday’s the day we present to our top choice venture firm. The deck is ready and we’ve honed our delivery to perfection. …


Dear Heidi,

I have been out fundraising for a few months now, and my patience is wearing thin. I have a very well-thought-out plan, a compelling deck, and lots of analysis about my model and the market that I email the VCs in advance. Yet, when I get to the…


One job offer has 10x the options of the other, why are they so different?

Welcome to Help Me Heidi!

Hello! My name is Heidi Roizen. I am a venture capitalist, corporate director, and recovering entrepreneur. I also teach entrepreneurship at Stanford.

People ask me a lot of questions on topics associated with startups, entrepreneurship, and venture capital. I’m starting this column because I thought…


Heidi Roizen answers your questions

A photo of two businesspeople’s silhouettes as they shake hands.
Photo: PeopleImages/Getty Images

Dear Heidi:

I’m so raging mad right now my fingers can barely work the keyboard. Four years ago, I landed a VP of engineering job at a red-hot startup, for which I was granted options for 2% of the company. I’ve been toiling away all these years through the ups…

Heidi Roizen

Partner at Threshold Ventures, Stanford Educator, Board Member, Mom, dog lover.

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